Friday, April 29, 2011

Avoiding DWIs on Super Bowl Weekend

Beer and football are the classic a combination as peanut butter and jelly or Sonny and Cher. Tailgating party, meeting friends in a living room at home, where soccer fans gather, it is likely that several glasses of cold beer not far behind. With Super Bowl Sunday fast approaching, fans are preparing for the biggest football event of the year.However, Texas law enforcement is concerned that all the excitement will lead to more cases of drunk and driving, especially because the game is scheduled to take place at Cowboys Stadium. Therefore, in anticipation of the festivities on Sunday, the Texas Department of Transportation (TxDOT) is trying to ensure that sports fans pay attention to the precautions to take responsibly when enjoying their drinks in celebration. The department has launched a media campaign to promote responsible consumption, including television commercials, radio spots and billboards. The biggest concern is in Arlington, as the Super Bowl XLV is scheduled to take place at Cowboys Stadium. Residents have to take into account that many fans driving to the stadium, where alcohol is served. The amount of traffic on the streets of Arlington is likely to be much higher than normal anyway, as travelers from areas near their way to the city to support your favorite team. This year, in addition to its traditional mass media campaign, TxDOT is also going high tech in an effort to attract the attention of the crowd gadget to use. His latest plan is to put interactive billboards in high traffic locations such as bars and liquor stores.The posters will be provided with a special code, photographed by a smart phone, the phone user will directly TexasDWI.org - a website created to help find a home intoxicated people safely. All of these innovative and serious efforts on behalf of TxDOT should help ensure that the celebrations surrounding Super Bowl XLV are not marked by unfortunate accidents.


Drunk Driving Crashes After Super Bowl

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